Email #1: 5 Myths That Keep People From Starting Their Microgreens Empire
Opening Hook
Maybe you have the self limiting beliefs that I felt a few years ago.
I thought it was “too late” to get into the market. I thought I needed farming experience. I thought it would be too complicated. I thought it would cost a fortune to start.
Those lies cost me two years of staying stuck in my day job, watching others build the exact business I wanted.
Today, our microgreens operation generates over $1 million annually, and I work less than 15 hours per week.
The difference? I stopped believing these 5 dangerous myths that keep 90% of people on the sidelines.
Myth #1: “It’s Not Possible to Make Good Income from Microgreens Anymore”
The Lie: The microgreens market is saturated and oversaturated.
The Reality: Small-scale microgreens operations are averaging $1,000-$5,000 per month, with many reaching $3,000+ within 6 months of startup. In Europe, successful growers are consistently earning €3,000+ monthly after their first year.
Why This Myth Persists: People see the big corporate failures and assume the entire market is dead. They don’t realize these companies failed because of massive overhead and poor strategy, not market demand.
The Truth: Using our proven systems, you can generate 50 pounds of premium microgreens every two weeks in just 60 square feet. At $25-50 per pound (restaurant pricing), that’s $2,500-5,000 per cycle.
The secret? We teach you to work only 2 hours per day except during harvest days when it’s a few more hours due to delivery times.
Myth #2: “You Have to Be a Farmer or Expert Gardener”
The Lie: Growing microgreens requires years of agricultural experience.
The Reality: Microgreens are as easy as keeping houseplants alive.
Why This Myth Persists: Traditional farming IS complex, expensive and extremely risky. But growing microgreens isn’t traditional farming – it’s simple, straightforward, inexpensive to start and has low risk if you follow our proven -to-work systems. It’s more like easy and lucrative indoor gardening.
The Truth:
- The steps are simple and repeatable
- Equipment is basic (no tractors or complex machinery)
- You know within 7 days if something’s working
- Harvest cycle is only 7-14 days, so mistakes are quickly corrected
- Low risk because you can restart a tray with minimal delay and cost
I’ve taught complete beginners to grow restaurant-quality microgreens in their first two months. The process is more like following a recipe than farming.
Myth #3: “Starting a Microgreens Business is Expensive”
The Lie: You need thousands of dollars in equipment and facilities.
The Reality: You can start a profitable microgreens operation for under $350.
Why This Myth Persists: People see the massive automated facilities that failed and think that’s the only way to succeed.
The Truth: My million-dollar business started with:
- Basic shelving (two bookshelves in the corner of my living room)
- LED grow lights
- Growing trays
- Seeds and growing medium
- Thermometer and humidity gauge
- Spray bottle
- Natural mould deterrent (hydrogen peroie) and a mister bottle
- Total startup cost: Under $350
Compare that to most businesses that require $10,000-50,000+ to start. You can literally test this business model for less than most people spend on a weekend getaway.
Myth #4: “I Don’t Know How to Sell – I Don’t Want to Stand at Farmer’s Markets”
The Lie: You have to hustle at farmers markets or cold-call customers.
The Reality: We use a subscription-based B2B model that eliminates waste and maximizes profit. I will explain our simple system to you in an upcoming email, so you don’t have to reinvent the wheel and can succeed in this business even more quickly than we did.
Why This Myth Persists: Most people only think about the growing side of microgreens, or the retail side. Selling at Farmers Markets is not an efficient way to sell since
The Truth: We teach you to:
- Approach chefs directly (they’re always looking for fresh, local suppliers)
- Set up subscription deliveries to restaurants
- Only grow what’s already been ordered and prepaid
- Eliminate waste and unpredictable income
- Build recurring revenue that grows monthly
No farmer’s markets. No hoping someone buys your product. You grow exactly what’s already sold.
Myth #5: “The Big Companies Failed, So It Must Not Be Profitable”
The Lie: If major microgreens companies declared bankruptcy, the market must be dead.
The Reality: Those companies failed because of terrible business strategy, not market problems.
Why This Myth Persists: Bad news travels faster than good news.
The Truth: The companies that failed made classic mistakes:
- Massive overhead and facility costs
- Over-investment in unproven automated systems
- Investor pressure for unrealistic growth
- No expertise in actual microgreens growing
- Trying to compete on price instead of quality
We succeeded by doing the opposite:
- Bootstrap funding (using our own money)
- Gradual, sustainable growth
- Proven growing methods
- Focus on high-value customers
- Building expertise before scaling
The demand for microgreens is actually GROWING. Restaurants want local, fresh, premium products more than ever. The failures cleared out bad competitors and left more opportunity for people who do it right.
The Bottom Line
Every successful microgreens grower started by ignoring these myths and taking action.
The question is: Will you let these lies keep you stuck for another year, or will you join the people building their microgreens empire, only working 2 hours per day?
Tomorrow, I’ll share the the biggest lesson I have learned that will help you succeed even more quickly than I did. Talk soon, [Your Name]
P.S. If you’re ready to stop believing the myths and start building your microgreens business, reply with “READY” and I’ll send you our free startup checklist that’s helped over 500 people launch their operations.