The Complete Guide to Greenwashing: What It Is, How to Spot It, and How to Do Green Marketing Right
A comprehensive breakdown of environmental marketing’s biggest pitfall—and how authentic green businesses can communicate their impact without falling into the greenwashing trap. Photo credit: bioplastics.com When Reality Challenges Our Green Assumptions At a recent international Hemp meeting I attended, the conversation turned to an ad for a bottle that had 10% hemp in it (only … Read more