Month: August 2025

Uncovering the Real Culprit Behind Food Sensitivities And What We Can Do About It: Hemp Seed Flour Revelations

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Hemp Seed Pasta REvelations

I recently had a talk with Roberto Cristiano about his hemp seed pasta and unique hemp seed flour products, and the conversation turned to the current climate of avoiding pasta because it has gluten. The information he shared made me realize I had many false beliefs about wheat, gluten and gluten intolerance. The conversation led … Read more

The Complete Guide to Greenwashing: What It Is, How to Spot It, and How to Do Green Marketing Right

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greenwashing deep dive

A comprehensive breakdown of environmental marketing’s biggest pitfall—and how authentic green businesses can communicate their impact without falling into the greenwashing trap. Photo credit: bioplastics.com When Reality Challenges Our Green Assumptions At a recent international Hemp meeting I attended, the conversation turned to an ad for a bottle that had 10% hemp in it (only … Read more