Why Your Website’s Generic “We Care About Sustainability” Statement Isn’t Convincing People to Buy (and What You Can Do About It)
Your organic and sustainable business message isn’t failing to convert to more sales because people don’t want healthier food—it’s failing because your website’s generic sustainability statements sound like every other website out there in the green business space, and not connected closely enough to the problems this solves in your customers’ daily lives. By Marianne … Read more