Why Human Ghostwriters Still Outperform AI (and Always Will)

interviewing a Founder

By Marianne Graff July 25, 2025 Photo Credit: Pexels-The Coach Space As someone who has embraced AI tools in my ghostwriting practice, I’ve discovered something counterintuitive: the more sophisticated AI becomes, the more valuable human ghostwriters become. While AI can generate content at lightning speed, it cannot replicate the nuanced art of extracting authentic wisdom … Read more

Why Traditional Marketing Falls Short for Eco-Minded Businesses

farm to fork - buying produce direct from farmer

Photo by RDNE Stock project The green revolution is here, but eco-friendly businesses face unique marketing challenges that traditional strategies simply can’t solve. While conventional companies can rely on proven marketing playbooks, sustainable brands must navigate a complex landscape of education, skepticism, and market barriers that demand a completely different approach. The Keyword Conundrum: When … Read more

Email Marketing FAQ: Your Complete Guide

email marketing image Image by Muhammad Ribkhan from Pixabay

By Marianne Graff What is email marketing exactly, and why is it important? Email marketing is a digital marketing strategy that involves sending targeted messages to a group of subscribers via email to promote products, services, or brand awareness. It remains one of the most effective marketing channels available to businesses today. How do I … Read more